Monday, June 27, 2011

Shopping Makes Women Happier

By Joanna Douglas, Shine Staff
 



Many said that clothes shopping is fun, but fun is only temporary. But a new study shows that only for women, shopping can really bring happiness. How?

This is great news for the shopping enthusiast, but bad news for the condition of our pockets. According to the Daily Mail, some researchers interviewed hundreds of people who shop at the mall. Shoppers were asked to prepare a diary, with a note each time they shop and what their mood state at the moment. They were also asked to note whether the goods they buy were ultimately used, or whether they eventually regret having bought the goods.

The results were published in the Journal of Psychology and Marketing in the United States, and it turns out people who shop when conditions are bad mood (angry, sad, angry, etc.), typically spend more. 62% claimed to buy lots of things to entertain themselves, 28% of the store to celebrate success.

The surprise is, according to the study, "is the retail therapy is very beneficial in improving mood, and poses no remorse or guilt." Of the hundreds of respondents who admitted deliberately shopped a lot of things just to entertain yourself, only one who feels sorry for a lot of money.

Researchers Selin Atalay and Margaret Meloy said, "Buying stuff to entertain themselves shown to have positive consequences, which makes people feel better."

We've all experienced it myself. Buying goods that are not really necessary, just to make a better mood. Sometimes it is nice to reward yourself, and indeed the mood can change from dark to light. But there are times when the store when the mind is tangled do not think it makes us long to spend money to buy things we do not really need.

In order for the contents of your wallet happy, helping to avoid the far-away shopping when you're a bad mood. Spend time with family, friends and significant others, or doing your favorite activity to restore a good mood without having to swipe a credit card.

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